Operation Healthy Heart
Vietnam's largest TV network hosts daylong live broadcast to raise money for children with heart defects in Vietnam
HANOI - April 19, 2009 - Vietnam's most popular TV channel, VTV3, broadcast a daylong show on Sunday, shot from five different locations around the country, to raise funds for Trai Tim Cho Em/Operation Healthy Heart. The campaign is a partnership between Vietnam Television (VTV), East Meets West (EMW) and Vietnam Military Telecommunications (Viettel), formed to raise funds to provide poor Vietnamese children suffering from congenital heart defects with access to lifesaving surgeries.
The event, organized by the three partners, was entitled "A Day for Children’s Hearts," and included a series of live reports broadcast from four hospitals in Hanoi, Hue and Ho Chi Minh City, where five different heart surgeries were being performed.
The TV show also featured an evening show broadcast from three main stages in Hanoi, Can Tho and Ho Chi Minh City, where viewers watched interactive sessions with members of the audience as well as enjoying live performances. Audience members at the show included the Minister of Health, the Vice Minister of Health, Directors of Vietnam's National Hospitals, representatives from the three partnering organizations and Vietnamese corporate donors, as well as physicians and social organizations.
The live broadcast was the second event that has been organized for the Trai Tim Cho Em/Operation Healthy Heart campaign, which has a target fundraising goal of $1.5 million. The funds raised from Trai Tim Cho Em/Operation Healthy Heart will support the program's goals to increase the number of livesaving surgeries for poor children each year and expand the level of pediatric cardiology in Vietnam.
For further information, please contact:
Ms. Hoang Chau
Public Relations Manager
East Meets West
Tel: 04 3834 7790
Mobile: 0904 265 295